
The first halftime show to celebrate Latino artists could rightly be declared a success, and it also bodes well for the management of Jay-Z, who packaged the program for the first time on a new deal with the NFL. Balvin and Bad Bunny, were superfluous and only served to better emphasize the talents of the headliners. At times the performance seemed rushed, as if they were trying to say too much in too short of time.

Having, essentially, an opening act for a concert that stretches not much longer than a dozen minutes was a risky move. She tore through “Love Don't Cost a Thing,” “Get Right, ”On the Floor" and “Que Calor,” finding time to slip away from the black leather in to sparkling silver outfit that left little to the imagination. Lopez, in a black leather outfit that her dancers matched, started with a nostalgic snippet of “Jenny From the Block.” She exhibited some startling pole-dancing moves, a reference to her much-celebrated turn in the movie “Hustlers.” At one point she bent into a deep squat while standing on the shoulders of a dancer that likely had muscles aching across the country in sympathy. Shakira ended her with her signature song, “Hips Don't Lie.” JLo and Iggy change into tons of outfits, but they all have something in common - they all show off those booties.Shakira opened with, yes, a hip-shaking performance of “She Wolf” and a fast-moving medley that included bits of “She Wolf,” “Whenever, Wherever” and a snippet of Led Zeppelin's “Kashmir.” She managed a belly dance, some rope dancing and even backed into a crowd surf. The Bronx beauty twerks up a storm and shakes her thing, in body-baring looks. If the cover art wasn’t any indication, the superstars show off tons of skin in the video, shaking it in fishnets, all covered in oil. She also listed the best hashtags ever: #bootyfromtheblock #bootyandthebeat #naturalbooty #bootybootybootybootybootyeverywhere #jlobooty. (Don’t even get us started on the bum-baring photo with Iggy.)

that famous bum! - on August 13, which had fans going crazy. JLo also teased her fans with a long snippet of the original video in June, and unveiled the sexy cover art - a.k.a. Jennifer teased us with the sexiest snippet we’ve ever seen, posting the sweaty dance video to her Instagram on September 4. This time around, Iggy’s sick vocals replace Pitbull. The first version of the single is a star-studded collaboration, featuring Pitbull who also serves as a co-writer, along with Chris Brown.
