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ANA will continue its efforts to promote advertising that is helpful to consumers and businesses alike.

Consumers have various means by which they can control interest-based advertising, including opting out of the practice if they wish. "The sponsors base their bills on the fact that consumers don’t have a choice about these ads but they do. We also have great concerns about the constitutionality of the bills, as they appear to encroach on First Amendment free speech protections, and the private right of action lawsuit provision in the bills could lead to excessive and costly litigation. The bills would eliminate these benefits. Furthermore, data-driven advertising supports free and low-cost online content and services and allows the Internet to remain open and accessible to all. Data-driven advertising enables businesses to engage more efficiently with their customers and contributes significantly to the overall US GDP. Access to information provided by such advertising helps consumers to make informed choices among products and services consumers understand, desire and value relevant ads. "Study after study – as well as consumers’ own statements and responses to ads – show that data-driven advertising yields significant benefits for consumers, businesses and the US economy in general. "ANA strongly disagrees with the new bills introduced by Congresswoman Eshoo and Senator Booker that would unreasonably restrain American businesses from using responsible, data-driven advertising to connect with consumers," said the Association of National Advertisers' government affairs office in a statement. "With the introduction of the Ban Surveillance Advertising Act, advertisers will be forced to stop exploiting individuals’ online behavior for profits and our communities will be safer as a result," said Booker. It would not prohibit so-called "contextual advertising," which are ads relevant to content a user is engaging with.Įshoo said the bill was aimed at the "unseemly collection and hoarding of personal data" for targeting ads, calling it a pernicious practice that fuels disinformation, voter suppression, discrimination and more. The bill would prevent any targeting of ads based on race, gender, religion or any personal data purchased from data brokers.